hi , recently v launched a product in the niche market without any advertisement. we succeded in launching in nearly 3 districts. we tried hard and succeded in launching . eventhough we launched the product , we are unable to improve the sales of our product.so everytime we are entering to improve the sales , it is not happening fast as that of branded products.
can u please suggest me,
a) how to improve the sales of the existing product now and further to continue without any break?
b) any innovative way to launch a product further with low/nil investment?
so please help me in finding out the solution.
my email-id: rankimail@yahoo.com
December 20th, 2008 at 5:36 pm
I am no expert in cosmetics, but in 2003, I succeeded in introducing my product in the golf market without increasing my advertising budget. I placed crucial information in the 14 most active clubs in the country, and specifically advertised my product. I enlisted the help of these clubs by mail, and provided them with my information without offering any incentives.
This may help. I think . . so if you apply this strategy to your product, you may gauge the feedback from your addressees