I work as a Marketing Executive for an in-house Sales Marketing department. Although a small company in terms of staff, it delivers services nationally to some major clients. My role involves marketing and graphic/web design. These are my main duties:
• Management of all Marketing PR activities
• Design of company website, marketing literature, email marketing, display advertising and any other promotional materials, including client presentations
• Lead management – involves advanced Excel functions
• Database management
• SEO/PPC
• Internal communication
• Management of business partner relationships (2 major mobile network providers)
• An element of performance management
Although I don’t hold a marketing qualification, I have now been in the job for 2 years and get positive feedback from my employer. I earn £14.5k basic + bonus. Despite promises otherwise, the bonus scheme is barely worthwhile – weighing in at £200 quarterly (before tax).
January 18th, 2009 at 5:10 pm
I take it your in Europe, in the U.S. marketing and advertising jobs don’t pay very well unless you wind up high up in the comanies. I am a communications major with a minor in marketing and really enjoy advertising and marketing but am a bit hesitant to get into it as everything I’ve come across only pays about $30,000 at most. I could make more than that managing a fast food restaurant. I didn’t go to college to make $30,000 or less you know.
January 19th, 2009 at 12:35 pm
Yes, seems reasonable.