A friend of mine owes me a lot of money. (no need for more details ha) he owns a business that does online marketing. They collect data from people who are interested in getting information on products. He wants to give me his email file as collateral to sell and recoup the money.
Anyone have any idea what something like this is worth?
February 28th, 2009 at 9:25 am
It depends how new the file is and whether he has demographics for it and how many names are on it.
Personally, I’d push for him paying back the money instead.
March 3rd, 2009 at 12:55 pm
Email files are not worth that much anymore. Think for yourself, of all the emails you receive that are advertisements, how many of those do you read yourself? How many of them do you just click delete on before even opening it?
Instead, you should get your money itself, not some email list.
Think about it this way, what is going to put food on your table, the actual money you get back, or some email list?
March 3rd, 2009 at 5:34 pm
In order to determine a value for the data, you’ll need to know the number of list members, how old the data is, whether or not the data has been used and/or shared, and what demographic information is included with each subscriber (first name, last name, address, phone number, IP, date/time of subscription, etc.). Obviously, the freshest, largest list containing the most demographic info will be the most valuable.
Before you even consider selling or renting such data, you MUST look at the Privacy Policy and Terms of Service at the website where the data was collected. If either section states that the data will never be sold or shared, you cannot legally sell it.
Best of luck!