Is there a company that is NOT using the green thing as a marketing ploy?
I just got an email from Symantec that said Go Green with Norton and save. Uh, what does anti-virus software have to do with the environment?
Is there a company that is NOT using the green thing as a marketing ploy?
Is there a company that is NOT using the green thing as a marketing ploy?
5 Responses
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June 10th, 2009 at 5:47 pm
As long as people respond to green, marketers will use it. Periodically, you see Made in America campaigns. Fads come and go, although green may be a particularly long-lived fad.
June 11th, 2009 at 8:03 pm
What’s especially annoying is that there is no clear standards for green. It might mean that it doesn’t harm the environment, but it could also mean that it doesn’t harm the environment as much as something else. It could also mean that the company manufacturing the green product uses recycled plastic garbage bags in its corporate office, thus saving the environment…
June 15th, 2009 at 2:32 am
You have some very good answers here.
I agree that the Green movement seems to be a bit trendy at the moment and that there is not clear definition or standard as to what constitutes green practices.
Like Made in America, the Green concept will enjoys its heyday as a marketing ploy until the next big idea comes along to supplant it.
If I were you, I’d contact Symantec and ask them how they justifiy their message to you. I’d love to hear how they respond to you. Congratulations for keeping them on their toes.
June 16th, 2009 at 6:15 pm
Not talking specifically about anyones product but if a ‘fad’ is saving the environment as opposed to destroying it… I personally don’t care if they market themselves as ‘green’. I hope every company gets on this band wagon and rides it as long as possible.
June 19th, 2009 at 10:50 pm
Yeah – UPS – They’re Brown