Tom Leung, Business Product Manager for Google Website Optimizer, speaks about how online marketing is moving from clicks to conversions. He discusses how you can use controlled online experiments to increase your conversion rate, and covers what you should be testing. He then shares case studies with the help of WiderFunnel, a Website Optmizer Authorized Consultant.
Presentation by Yesmail on creation, build and implementation of email campaigns that directly support client objectives, whether they are built for revenue generation, brand awareness or community building.
This video was created as part of Information Age magazine’s excellence and innovation awards. The full list of technology companies that took part, along with their videos, can be found at http://www.information-age.com/video/
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Focuses: Online Marketing, PPC, Display Advertising, Email Marketing, Digital Marketing, Online Advertising, Digital Advertising, Mobile Marketing, Search Engine Marketing, Local Search Marketing, PPC Search, Local Search, Pay Per Click, Lead Generation, Paid Search Marketing, Paid Search, Brand Awareness, Acquisition…